The word “because” is the most powerful word in a persuasive context. The word “because” links cause and effect. We are more successful when we know the why and explain the reason. The reason for our why increases the motivation to be persuaded.
Which would we be more persuaded to say yes: “Can I cut in front of you in this long line?” or “Can I cut in front of you in this long line because I have an important interview in 10 minutes and I’m late?”
What we say after “because” defines our ability to be persuasive.
Let us be persuasive because of the right reasons today.