Notice who we follow, or who we listen to, or who we take direction from. What is it about them that causes us to be drawn to them? It’s hard to put our finger on it but they have an “it factor.” It’s an element of charm and charisma that make them more persuasive. It’s rarely their job title or position of authority. It's their authenticity, warmth, smile…. those soft skills we can cultivate.
Let us use our “it factor” to be influential and transformative today.